The Creative Process


The Creative Process
Opinions vary on the actual steps involved in the creative process.  Some like to compare the steps to the scientific method, while others like to take a decidedly more creative approach.

Not The Creative Process

The truth is that we all approach what we create differently.  And although this post is about “the creative process” in general, the actual steps involved will vary from person to person. For some, the process is easy.  For others, it can be torture.

The Brain

The creative process requires the use of both sides of our brain.  The free thinking right brain controls our ideas, inspiration, and most of the production process, while our analytical left brain is in charge of evaluating, reworking, and sharing.

Most of us have one side of our brain that seems to dominate making parts of the process easier and others more difficult.  If you are mostly a “right-brained” individual, then the evaluation and sharing parts of the process may be more difficult for you, while the ideas seem to flow uncontrollably.

“Left-brained” individuals will have an easier time with evaluation, (sometimes over evaluating), while ideas are sometimes harder to come by.

Are you left or right brained? Watch the video below from BuzzFeed.com to find out…

Before going any further, I think that it’s important to point out that left-brained people can be very successful artists.  There is a misconception that all artists are dominated by the right hemisphere of their brain, and that left-brained people are just a bunch of mathematicians. This couldn’t be further from the truth.

Strengths and Weaknesses

Understanding your strengths (and weaknesses), and accepting them, is important to finding success in anything in life, not just creating art.  Understanding what parts of your creative process may trip you up will help you get through those steps, so that your creativity will continue to flow and that you continue to be a productive artist.

As I mentioned before, we all approach creating differently.  However, most of us will flow through some form of each step that follows.

Steps of the Creative Process

The Creative Process - Infographic

1. Inspiration – We are all inspired by different things.  It may be an object, a person, an experience, a song, or even a feeling.  But one thing is common – our inspiration comes from an external source.

To make the most of what inspires us, we need to make an effort to look for it.  Instead of waiting for inspiration to strike, put yourself in a position to be inspired.  If music inspires you, listen to as much of it as possible.  If you are inspired by a person, spend more time with them.

2. Idea – Your idea and your inspiration are different.  For some, the idea comes almost immediately after inspiration, making the distinction between the two a little more difficult to detect.  For others, the idea solidifies gradually over time, after the initial inspiration. Unlike the source of inspiration, the idea is born internally. It is unique to the artist that conceives it.

3. Research – This step can also be considered as planning.  We may sketch out our idea or research methods and/or media to communicate our newly formed idea.  Sometimes, the idea may change at this stage, taking on a new life or direction.

4. Production – The artifact is created in the production stage.  The inspiration has led to an idea, the planning and research have been completed, and the art is now being produced.  The idea is now transforming into a visual communication that is reflective of the artist that creates it.

5. Critique – The process now shifts from a creative endeavor to an analytical one.  The artist must now remove themselves from the work, recognize the flaws, and make the necessary changes.

It is my opinion that critique should not be viewed as an evaluation of the finished work, but rather a “check” on progress towards a goal.  For some artists, it is difficult to view their art as a “product”.  But this is essential if the art is to reach its full potential.  Critique is decidedly a left-brained part of the process and should be approached with an analytical, open mind.

6. Rework – With flaws exposed and recognized, the art is revisited.  Changes are made based on the judgments made in the critique.

7. Evaluation – It is not until all changes have been made to the art that the evaluation of the success or failure of the work is decided. Strengths of the work should be noted, so that they may be incorporated in future works.  Weaknesses should also be recognized, so that they may be avoided in future works.  It is important to remember that it is the work that is evaluated, not the artist.

8. Presentation – Art is meant to be shared.  Whether that be in a prestigious gallery or on the walls of your home, your art should not be hidden away.  The last step of the creative process is to let your your voice be heard.

We are all unique as artists and we all approach how we create differently. What are your thoughts on the creative process?  How do you create?

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How to Know When An Artwork is Finished


Is my art finished?
Creating an artwork is a deeply personal experience. Sometimes, it’s as if your soul is transmitted to the surface through the marks that are made.

The very nature of creating is so personal that sometimes it’s hard to know when to stop.

The reality is that deciding when to stop “speaking” is tough for all of us.  But knowing when and where to draw the line (no pun intended) is important to success.

We don’t want to overwork our art, but we also don’t want to stop before it has reached its full potential.  We know that we need to stop at the peak, but we don’t know where we are on the mountain.


You are the artist – the work is yours and yours alone.”


So how do you know when an artwork is finished?  How do you know when it’s just the right time to stop and put the brush down?

Since creating is so personal, the answer to this question is ultimately personal as well.  It is an answer that we must determine for ourselves, lest it be driven by anyone else’s opinions or dictations.  You are the artist – the work is yours and yours alone.

With this being said, deciding if your work is finished is clearly difficult.  Self doubt plays a role and if you let it – it will lead you down the path of overwork.  But of course, other factors are at work as well.

Use this infographic to determine if your work is finished…

Is My Art Finished Infographic

Is My Art Finished?

You must first face the reality that there will be imperfections in the finished work.  You will see them and they will glare at you!  No one sees the imperfections like the artist does and you must learn to accept them.  (If you see no imperfections in your art, look closer – they’re there.)

With imperfections accepted, you then have to decide if you are happy with the result.  If the answer is “yes”, then you are finished.  It’s really that simple.  The problem is that some artists don’t know how to determine if they are happy with their work or not.  Or they fall in love with what they are creating and end up overworking it.

Let’s take a look at some factors to consider that may help you decide if you’re happy (finished) or if you have some more work to do…

If Your Work is in Color

There are specific considerations for works in color.  Here are a few questions that you can ask yourself in analyzing the work…

  • Are the colors harmonized?
  • Is there a specific color scheme?
  • Are colors distributed throughout the composition?
  • Do the colors help convey the mood?

Color is powerful and should be optimized if it is used.  Disjointed use of color can make an artwork look flat, unnatural, and unfinished.

But when used effectively, color can have the opposite effect – resulting in a work that is harmonious, natural, and finished – even with minimal use.


“Half of art is knowing when to stop.”
-Arthur William Radford


Try harmonizing the colors that you use by simplifying your palette or by implementing a specific color scheme. Distribute the colors throughout the work to balance its usage and include colors that will help communicate your message or mood.

Additional Considerations

Here are a few more questions to ask to yourself…

  • Have you used a full range of value?
  • Is the media application consistent?
  • Are your proportions correct?
  • Do you have a clear focal point or points?
  • Is your message or “voice” clear?

Use of ValueA full range of value is important in most works.  Value is the darkness or lightness of color and when used correctly, it can create the illusion of form, light and shadow, and texture. Some artists struggle to create a broad range of darks and lights leading to a work that looks unfinished. Use a full range of value in your work to give it a more natural and finished appearance.

The drawing on the left has a full range of value while the drawing on the right is made up of mostly mid tones and tints.
The drawing on the left has a full range of value while the drawing on the right is made up of mostly mid tones and tints.

Consistency in Application – Media can be applied using a variety of techniques and approaches and if a work has too many of them, it can look unfinished and unbalanced. Try to apply the medium using one or a handful of techniques in order to unify the work.

Accurate Proportions – For representational artworks, proportion must be considered. Inaccurate proportions in an artwork that is meant to be realistic will look unpolished and incomplete.

Clear Focal Points – The artist can and should control the viewer’s eye movement through the work. Focal points should be planned and clear in the work.  Focal points can be developed in a work through convergence, contrast, the unusual, isolation, and placement near the center of the picture plane.

The Artist’s “Voice” and MessageYour artistic “voice” should be clear in every work that you create.  While there doesn’t have to be a specific message per se, your marks still communicate your style and the finished work is your unique interpretation of the subject.

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Summing It Up

As an artist, the answer to the question, “Am I finished?” can only be answered by you. Sure, everyone has their own opinions, but ultimately it is about your satisfaction with what you have created.

Personally, when my art has reached a point where all of the formal qualities have been satisfied, and my unique style (voice) is visible – then I am finished.

What do you think?  When do you know when your work is finished?

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The Watercolor Workshop Modules


The Watercolor Course

As most of you are probably aware, the next course is right around the corner for members. You guys voted, and a course on watercolor painting was the resounding winner!

It is my goal to provide you with the instruction that you want, so the watercolor course is in the works with modules to be released later this month (December 2014). The course will be called “The Watercolor Workshop” and it should be a great addition to the other courses that are already available to members.

But before I go too deeply into production, I want to share the planned modules with you. I want to hear from you, and I want your input.

As it stands, the course will feature 15 total modules (videos and ebooks). The 15th module not listed is the “Conclusion”, which will be a short recap of the course.

Take a look at the planned modules below and let me know if there’s anything that you’d like me to add or to adjust. I’m not promising anything, but your input is important to me. Just leave your ideas, comments, and suggestions in the comments section below the post.
The Watercolor Workshop Course Modules

Artistic Self Confidence – Why You Need it and Why it’s Important


Artistic Self Confidence
It can attack at any moment during the creation process. Many times, it sets in before you even start, when the concept is still fresh in your mind – before any marks are made, or the medium has been chosen. You are motivated to create but before you can even start, you tell yourself, “I can’t”.

It can also set in during the process itself while strokes are fresh. You second guess every decision, every mark, every color. The art-making process quickly becomes a mental struggle with yourself. The enjoyment of creating starts to fade along with your motivation.

You are losing the battle.

You decide that it’s just not worth it and you put your paints away.

It affects all of us. Well, most of us anyway. A lack of confidence can kill our creativity and stifle our art-making.

Confidence is important in all aspects of life, but especially in art. The creation process comes from within, and if your self confidence is weak then you are destined to fail from the start.

I often admire the artists that exude their confidence in their mark, boldly laying down strong colors with the simplest stroke. The resulting mark just seems to be perfect, working in harmony with the composition. This level of confidence doesn’t just happen.

So, how do we develop self-confidence? And more importantly, how to do we apply it to our art?

In this post, I’ll offer my suggestions for overcoming, or at least battling the mire of under-confidence. It’s something that I struggle with personally, so I don’t profess to have all of the answers on this subject. But perhaps I can offer a few suggestions that may help.

Here’s an infographic that outlines the highlights of growing your artistic confidence…
How to Grow Your Artistic Confidence Infographic

Embrace “Failure”

The word failure is in quotations because I don’t really believe in failures when it comes to art. Many times we start a work with a specific vision and in the end, the result doesn’t match the original vision.

We too often categorize these works as failures. Sometimes we don’t even complete them because we feel that we cannot meet our own expectations, so why even bother.

Over time, after we have experienced multiple “failures”, our confidence erodes. We begin to second guess our decisions and the enjoyment of art-making slowly dissipates. Our marks become timid and we are afraid to take chances. For some, the thought of drawing or painting even produces a feeling of anxiety.

With a simple shift in our thinking, however, we can view these experiences differently. And when we do, these “failures” can actually grow our confidence.

Let me explain what I mean…

No Experience is a “Failure”

Every experience should be viewed as a learning experience, no matter the outcome. This includes the experiences that we deem as “failures”. We grow artistically through every experience. We must learn what doesn’t work before we can apply what we know will work. So, each time we “fail”, we grow.

And this takes time. Sometimes lots of it.

Michelangelo once stated, “If people knew how hard I had to work to get my mastery, it wouldn’t seem so wonderful at all.”

Mastery takes time – it requires failure. When we look at a master artist, we only see the end result and the confidence that he has developed. We don’t see all of the “failures” that forged his confidence.

This is why “failures” should be embraced by the artist. The path to artistic success is often illuminated by the lessons learned through our “failures”.


“Failures, repeated failures are finger posts on the road to achievement. One fails forward toward success.”
– C. S. Lewis


Stop Comparing Yourself to Others

While it’s perfectly acceptable to be influenced by other artists, it’s important not to lose sight of the fact that you are not them. If you start to compare yourself to others, you quickly forfeit your unique artistic identity.

As individuals we should embrace our differences. As artists, we should do the same.

If we don’t, we are in danger of losing confidence in ourselves and what we produce.

Instead, take pride in who you are as an artist. Develop your skill, but don’t lose your voice. There have been many skilled artists throughout history, but those recorded in the history books are the few that spoke in their own voice and didn’t compromise. Nor did they compare themselves to others.

Develop Your Confidence

I still remember the first time that I jumped from a high diving board into a pool. I was no more than 6 or 7 years old. I was terrified.

I remember inching myself to the edge, looking down to make sure that my mother was watching.

I held the right railing with two hands, my knees slightly bent. Each foot was carefully placed on the concrete as I worked my way to the edge.

After several moments of watching the light dance off of the water below, I closed my eyes, allowed my knees to buckle and my body fall.

I emerged from the water with a huge grin. I quietly swam to the edge of the pool, but this time with a renewed confidence.

My second jump was different from the first. I didn’t close my eyes, and I didn’t look down. I knew what to expect. I had confidence in how I would perform. I had been there before.

Our art is no different. The more that we do, the more our confidence grows.

As we work in a medium or a subject, we grow. Our confidence grows. We know what to expect. We’ve been there before.

It may take time and it will require “failures”. In the end, artistic confidence is about perseverance.

Do you struggle with confidence? How do you overcome a lack of it?

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Value vs. Intensity


Value vs. Intensity
The words, “value” and “intensity” are thrown around quite a bit in the world of art-making. And although their definitions are quite different, they are often confused with each other.

While value and intensity are different, they do have somewhat overlapping applications. This is one of the reasons that they are so often confused. Even though their applications are sometimes used interchangeably, knowing the difference between the two can help us make better aesthetic decisions in our drawings and paintings.

What is Value?

Let’s start by discussing value. Value, in terms of art, is the darkness or lightness of a color. Value is one of the seven elements of art and in many circles, it is considered to be the most important. Its importance in creating the illusion of light, form, and texture in a drawing or painting cannot be denied.

All values can be measured using a value scale, which theoretically has an infinite number of values. Most value scales are sufficient enough when showing 7-9 values.

Value Scale
Value Scale with 8 Tones

All colors have an inherent value associated with them. For example, purely pigmented yellows are generally lighter in value when compared to purely pigmented blues, which are darker.
Value of Color
The pure color is generally referred to as “hue”. The value of a hue is adjusted by the addition of either pure black or pure white. Value is the measurement of the amount of black or white a pure hue has mixed.

By adding black to the color, the value is made darker, resulting in what is referred to as a “shade”. When white is added to a color, the result is a lighter value. Lighter values are referred to as “tints”.

Color Value Scale

An example can be seen with the color red. The hue is red. A tint of red is what is commonly referred to as the color “pink” (red + white). A darker value, or shade of red, may be a color that we commonly refer to as “Burgundy” (red + black).

Other colors can be added to a hue resulting in an adjustment of value. But because the addition of these colors also changes the hue, white and black are commonly used as the measurement. Since these colors are neutral colors, they only affect the value and do not change the hue.

What is Intensity?

Intensity, on the other hand deals with the amount of purity in the hue itself. It can also be referred to as “saturation”. Primary colors are considered to be the most “pure” in intensity.

Intensity can also be considered as the brightness or dullness of a color.

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Intensity is adjusted by adding additional colors to the pure hue. A color can be made less intense by adding gray to the color. In some ways, intensity can be measured by the amount of gray in the hue.

Color Intensity

Hues can only degrade in intensity. In other words, additional colors cannot be added to a hue to make them “more intense”. Each color that is added to a pure hue decreases its intensity.

Now This Is Where The Confusion Comes In…

When the intensity of a color is adjusted, the value also changes. In the same way, when the value is adjusted, the intensity changes but to a lesser degree.

In other words, a lighter value of yellow is also a less intense version of the hue. And a less intense yellow could be a lighter or darker version of the hue. I know – completely confusing.

So ultimately, although value and intensity are different, they are used interchangeably.

Practical Applications

Value and intensity can be exploited together to create desired illusions in drawings and paintings.

Areas or objects that are receiving light will be lighter in value. Conversely, areas that are not in light, or in shadow, will be darker in value.

Areas or objects that are receiving light are typically more intense in hue, while areas or objects in shadow are sometimes less intense chromatically.

The illusion of distance or space in a color drawing or painting can also easily be created using value and intensity. Space that is closest to the viewer (foreground) will have a greater likelihood of darker values. Colors will also be more intense in these areas. There is often more contrast between the darks and lights in these areas as well.

Value and Intensity in a Landscape Painting

Areas of the landscape that are farther away (middle ground and background), can be depicted using lighter values and lower intensities. Mixing white will result in lighter values, while mixing grays will create duller hues. Less contrast between values is present in locations that are further from the viewer.

When used in conjunction, value and intensity can enhance the variety and depth of color used in an artwork and lead to more developed and interesting works.

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It’s Time to Try a New Medium


Try a new art medium
I was in my second year of art school when my life changed. Well, my artistic life anyway.

It was in a special course for illustrators, appropriately named “Media and Methods”. It was taught by a visiting professor who was just barely out of Grad school. Looking back, I think that he taught this course only because the other “established” professors didn’t want to. They were “specialists” after all. How could a “painter” teach someone a drawing medium – absurd.

The course, as it names implies, was all about exposing students to different mediums and techniques. Students were required to produce works in ink, colored pencils, pastels, various forms of painting, and mixed media. In other words, many of us were to be forced from our “comfort zones”, as each of us had our own strengths and liked to stay within them.

In the competitive environment of art school, this was quite concerning for me. You see, I was an artist that worked exclusively in black and white. Graphite, charcoal, and pen and ink were my specialities. I had decided way back that this was the artist that I was meant to be. Color and I just didn’t get along. So, even in my second year of art school, colored pencils and pastels were a bit scary for me.


“So, even in my second year of art school, colored pencils and pastels were a bit scary for me.”


Scary or not, I was required to work in these mediums. But unlike so many of the other classes I had been in thus far, this experience was to be different.

None of my previous instructors, to this point, ever took the time to actually show us how to use a medium. Instead, they would just give us an assignment, a few days to complete it, and then tell us in the critique how we did it all wrong. Needless to say, this is not an effective way to “teach”. But that new, young, visiting professor took a different approach in his class.

On the first day of the class, he had us fill out a form. On it he asked, “What is your strongest medium?” Without hesitation, I wrote in “Graphite”.

The next day that class was in session, we were all given a schedule. Specific to our strengths, we were to teach the class a drawing or painting medium. I was to teach graphite. Others were assigned other mediums.

How I Found My New Loves

The class functioned in a unique way. Each artist shared their strongest medium and we all benefited by tips and techniques that we each had picked up along the way. Soon, the competitive nature of the class dissipated as we all collectively shared and grew together. No longer were we on “an island” of experimentation. We were learning together.

It was in this class that I grew the most during art school. I discovered a love for color, colored pencils, and pastels. One that would have never been found because of my stubborn obstinance against them prior to this experience.

But because I was forced to explore other mediums, and get serious with them, I was able to grow artistically. Without this exposure, I would have spent the rest of my time in art school and beyond confined to the mediums that I thought were “right” for me. Essentially, I would have not only limited my own breadth as an artist, but also the enjoyment that I have found in creating with the color mediums of pastel and colored pencils.


“Your artistic voice is found in your message, not in the medium that you use. When you expose yourself to other mediums, you may find that you actually have a lot more to say.”


So why do we as artists limit ourselves? Why do we feel that we must find our identity in the medium that we use?

Leonardo didn’t feel this way, neither did Michelangelo. These guys did not restrict their creativity to one drawing medium. So why should we?

Michelangelo’s “David”, 1501-04. Marble.

It’s Good to Be Uncomfortable

It’s easy to get comfortable. It’s nice to be reinforced by success. When we try something new, we forego these things. I think that this is what stops many of us from exploring. Or perhaps, we’ve tried it before and failed.

Maybe it’s time for you to branch out as well. Maybe it’s time to try out that medium (or try it again) that is “scary” for you.

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Here are a few tips to help ensure a better chance of success…

1. Educate Yourself on the Medium – Before diving in, read and watch everything that you can about the new medium that are about to undertake. Be careful that you aren’t overconfident and allow yourself to be open to other’s instruction. When you do this, you find that “Ah-Ha” experiences are plentiful. However, don’t go “overboard” with educating yourself without actually making marks and experimenting.

2. Let Your Style Shine – Our artistic style is as unique as our handwriting. You’ll find that your style will show itself in the new medium. Embrace it. Don’t get caught up in making your art look like someone else’s. Your style is yours and nobody else’s.

3. Be Open to Failure – Seldom will your first work in a new medium be a “Masterpiece”. In fact, in most circumstances that first work may look like a “failure”. But it isn’t a failure, because that work embodies growth and a learning experience. Recognize that this is part of it. Too many people try a new medium and expect immediate results. They hastily determine that they “can’t” and never try again. This is a mistake.

Your artistic voice is found in your message, not in the medium that you use. When you expose yourself to other mediums, you may find that you actually have a lot more to say.

So, what about you? What new medium are you going to try today?

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Sell Your Art on Etsy


Sell Your Art on Etsy
Do you sell your artwork or have you ever considered doing so? Maybe you want to sell your art, but you’re not sure where to find people to buy it.

Let’s face it, the old way of selling your work through a gallery or dealer is a “tough road to plow”.  You have to first fall in to the graces of a dealer or gallery.  Then they have to sell the type of work that you create to their customer base of collectors.  Then, they take a cut – usually a huge one.  Some galleries will take 50% or more of the sale price. It’s no wonder that people think artists starve!


Let’s face it, the old way of selling your work through a gallery or dealer is a “tough road to plow”.


Sure, most galleries do the marketing for you.  For most of us artists, that’s the hard part anyway.  But there are so many ways to market your art today that the need for artist representation is going away.

You can sell your art in a number of ways online and if you haven’t been living under a rock, then you’ve probably heard of one of the most popular ways to do it.  You can sell your art on Etsy!  You don’t have to be a marketing genius  to make good money selling your art on this platform either. Many artists and craftspeople make a full-time living selling their work on Etsy.

Sure, like a gallery or dealer, they take a portion of your profit – but it’s so low in comparison, it’s definitely worth a shot.

In this post, I’ll show how to set up an Etsy account, set up a shop, and post your first art work. I’ll also share a few pointers on selling your work on Etsy and how you can get the word out about what you’re selling.

Set Up Your Etsy Account

You’ll need an Etsy account to get started, so we’ll take care of this first.  Head over to Etsy and click on the “register” button in the top right corner.

Set up Etsy Account Step One

Now you’ll just need to put in your name, your email, create a password, and a username.

Set Up Etsy Account Step Two

Next, you’ll need to confirm your account by checking your email and clicking on the confirm button.

etsy3

Once your account is confirmed, you can login.  You can go shopping if you like and see what others are selling. We are selling, so the next step is to set up our shop and our first product.

Set Up Your Shop

To set up your shop, scroll to the bottom of the page to the footer.  There, you can click on the button that says “Open a Shop”.

Set Up Etsy Shop Step One

A page will open up that tells you all of the great things about owning a shop.  You can (and should) familiarize yourself with how Etsy works.

The big things…

  • It costs $.20 to post an item for 4 months (or until it sells)
  • Etsy collects a 3.5% fee on the sale
  • There are no membership fees
  • A valid credit card or a PayPal account is required to sell

Once you are familiar, click on the “Open an Etsy Shop” button.

Set Up Etsy Store Step Two

The next step is to name your Etsy shop.  Be creative with your name.  It’s how your customers will identify with you.

Name Your Etsy Shop

Post Your Etsy Product

Now that your shop is set, you’ll need to fill it with your art.  Remember, Etsy will charge you $.20 for each item for a 4 month listing.  Click on “List a new item” to get started.

Post Your Etsy Product (Art)

Next you’ll need to enter information about the art that you are wishing to sell.  Be as detailed as possible in your listing and let your customer know exactly what they will be getting.

The first few sections are pretty straight forward.  You’ll designate the who made it, what it is, and when you made it.

It’s important to point out here that if you wish to be commissioned to create a work, you can indicate that here.

Put Item Details

You’ll describe what material (medium) in which the art was created.  Give the art a descriptive title (one that customers will be searching for) and a description.

Use as many words that you think people will be searching for in your description. This will increase the likelihood of your art being found on Etsy.

You’ll also need to upload a photo of your work.  Make sure that your photo is presented well.  If you need some help with photographing your art, you can check out this post.

Photograph Your Art for Etsy

Etsy also provides a handy video on photographing your “product”.

Now you can preview your listing on Etsy.  This gives you an idea of what your customers will see when they click on your art.

etsy11

The last step is to put in your bank’s information so that you can get paid when your work sells.  This is also the account in which Etsy will withdraw their modest fees.

Set up Etsy Shop - Bank Info Once your bank info is stored, you can customize your shop and start selling.

A Few Suggestions For Selling on Etsy

Here are few suggestions to help you find more success with your selling…

Take a Look at What’s Out There – Do a little “shopping” on Etsy and see what people are buying.  This will give you an idea of what you can make and what people are willing to pay for.

Do a Price Check – While you’re “shopping”, check the prices that others are charging.  Are you pricing your work too high – or worse, too low?

Consider Selling Prints –  Many Etsy sellers create prints of their work.  The benefit of doing this is that you get to keep the original while charging far less for the work.  Most Etsy shoppers won’t mind buying a print.  An added benefit is that you can resize the image and offer various sizes and versions, increasing the chance that someone will make a purchase.

If you do decide to sell prints, make sure to have high-quality prints made by a professional printing company.  You need to be sure that the prints that you sell will “stand the test” of time.

Appeal to the Masses – Create art that centers around a specific theme or subject that appeals to a large number of people. Don’t get too “deep” or personal with the art that you are wanting sell. Keep it light and universal.

Getting The Word Out

Once you’ve got great art to sell and your shop is live, you’ll need to start sending customers to it.  In other words, you’ll have to do a bit of marketing.  Fortunately, this isn’t as hard or intimidating as it may sound.

Facebook – The first place to “market” is within your own networks.  Share your new shop with your friends on Facebook and encourage them to share it with their friends.  Many of them will do so and you will immediately have a small customer base.

Pinterest – Share your art on Pinterest. Create a board with your work and link back to your shop.

YouTube – Create a YouTube channel where you talk about your art, describe your process, and maybe show the steps that you took to create it.  In the description section of the video or in the video itself, link to your Etsy shop or product.

A word of caution…Don’t be too “sales-y” in your videos. People will be turned off if you push too hard.

It will take some time to get YouTube followers, but overtime this can a great avenue to sell your work.

Never has it been so easy for artists to sell directly to their patrons. Why not take advantage of Etsy and start selling your work?

Are you already selling on Etsy?

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Crush Artist Block and Work S.M.A.R.T.


Overcome Artist Block
Everything’s ready. The materials are out and your mind is clear. Your motivation level has never felt higher. You are ready to create.

You sit down to work and then it hits you.

Like a massive semi-truck barreling down the road at 75 miles per hour, the blank paper or canvas smacks you square in the face. You are now in “gridlock” – stunned and frozen by some mysterious force. You feel helpless and a little panicked as the white of the surface grows brighter and more intense. A sense of urgency grows inside. You look around as if you’ll see something to inspire you but nothing seems to spark. You don’t want to waste this creative motivation that you feel and it’s time to work, but nothing – just nothing.

Frustration comes next. Then hopelessness, as you feel the time drip away. Your creative juices turn to sludge. The motivation that you felt just moments before is fading. The diagnosis is bleak – you have “artist block”.

It happens to us all. As artists, we all face this dilemma from time to time. It’s part of being a creative person. It can feel so depressing when it happens. It’s amazing how strong the desire to create can be and how much pressure we often place on ourselves to produce.

Fortunately, there are ways to combat artist block. You can learn to absolutely crush it when it rears its ugly head, and put the beast away forever.

Before we delve into a few strategies, let’s examine what’s causing the issue in the first place.

Factors That Contribute to Artist Block

Artist block occurs when a few factors come together and join together to create a “perfect storm” of sorts. When these factors all happen simultaneously, artist block happens. The problem is that when they set in, the strength of enemy just grows and it’s hard to escape.


“Creativity needs to breathe.  It becomes smothered when you place a time limit on it.”


The biggest factor is the pressure that you have placed on yourself. For many artists, the feeling to create something that is better than what they created before is very real. For some reason, many of us feel that we have to “one up” our previous artworks with every new thing that we produce.

Although having that aspiration is good, it can be a contributor to artist block. Just like it’s sometimes a bad idea to compare yourself to other artists, it’s also not good to compare yourself with yourself. You shouldn’t place unnecessary pressure on yourself to perform miracles with your art on every attempt.

While some pieces of art may change the world, the likelihood that your next work is going to be one of them is slim.  So relax.  The art that you create doesn’t have to be a thesis on the meaning of life.

Another factor is a lack of time.  Have you ever noticed that artist block usually happens when you are on a deadline or have limited time.  The limitation of time can make you feel a sense of urgency that can destroy creativity.

Creativity needs to breathe.  It becomes smothered when you place a time limit on it.

To allow your creativity to breathe, plan ahead.  Create a schedule for making art.  Block out chunks of time to work and write them in calendar.  That way you know, in the back of your mind, if you don’t produce today, there’s another opportunity scheduled in the future.  You’ll be surprised how far this little bit of assurance can go.

A third factor is an obsession with materials.  I know that this one sounds a bit strange, but let me explain.

Some artists are just media freaks.  They collect art materials and feel the need to use them without having a plan or reason to.  It’s no wonder that when they sit down to work, nothing happens.  There was no creative spark in the first place – just an urge to use that new medium that they purchased.

Now I love materials as much as the next artist, but we need to realize that art materials are tools of communication.  We need to know what we want to say, before we decide how we are going to say it.

You wouldn’t go to the hardware store and buy a hammer and then go home and decide what you are going to build with it.

Hammer

Decide what you are going to create first, then decide what materials will help you get the job done.

Work S.M.A.R.T.

To help overcome the perils of artist block, consider approaching your work as a process.

I like to think of the approach that I use as an acronym – S.M.A.R.T.

crushartistblockinfographic

SUBJECT – Before even considering the medium or the technique, first decide on the subject.  The subject of your work should influence the medium that you will use and the approach that you will take, so it only makes sense to start here.

If you are working from a photo reference, create it first.  If you are working from life, find your subject.

If you haven’t got a subject in mind, then it’s not time to sit down and work.

Artistic inspiration will almost never happen while you’re sitting at an easel.  Instead, it will strike when you least expect it.  It may happen in the shower, at the park, or while you’re driving.  But don’t expect it to descend from the heavens when you’re ready to paint.

In order to harness all of your ideas, consider carrying around a small notebook.  Most of us have smart phones that keep our notes for us as well.  I like to use an app called Evernote to keep up with my “moments of inspiration”.

Evernote is great because when I have an idea, I can just speak into the phone and it is saved.  You can even add photos or handwritten notes.  When I’m ready to work, I open the app and scroll though all of my ideas.

MEDIUM – Once you have your subject, then it’s time to consider the medium.  Many artists prefer just one or two mediums and create art in those mediums exclusively.  But others create art using a variety of media.

The manner in which you create marks with a specific media is unique. The strokes that you make while painting a landscape with oils will be different than the ones made by another artist.


“While some pieces of art may change the world, the likelihood that your next work is going to be one of them is slim.”


You need to understand who you are as an artist.  We are all different and the way you use the medium will affect the success or failure of your artistic communication.

For example, if I were to create a landscape, the subjects within the reference would influence what medium I would choose.  If the reference featured mostly organic objects, like trees, water, or rocks, I would most likely use a softer medium like pastel or oils.

If the landscape had more architectural elements, then I would likely choose a linear medium like pen and ink, graphite, or colored pencils.

ACTION – Now that the subject and medium have been decided, it’s time to take action and produce the work.  Because you have done the prep work, the work should flow without any chance of artist block getting in the way.

REWORK – When the artwork is “finished”, plan to revisit it in the near future and make any necessary changes.  You need time to let your mind reset and see your work with “a new set of eyes”.

THINK – When the work has been reworked to “perfection”, it’s time to think about the result and consider its success or failure.  (Remember, it’s okay to fail.)  Take a final look at the art and evaluate what specifically was a success and what was less successful.  Ask for other artists’ input and be open to “constructive criticism”.  Make notes on what could be improved in your process and make the changes the next time around.

Artist block is a killer, but it usually happens because of a lack of plan.  Too often, it’s the result of trying to “put the cart before the horse”.

Let your creative moments happen when they do and don’t force them “on demand”.  Make notes when they strike and when it’s time to create – get to work.

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