A few posts ago, I shared a cool animation that showed what effect color can have on our minds. This animation works because the colors used are complementary colors. (You can see the animation by visiting Fun with Complementary Colors.) Complementary colors are colors that are opposites on the color wheel. Examples of complementary colors include blue and orange, purple and yellow, and red and green. (To see more color schemes visit The Interactive Color Wheel )These types of color schemes are often used in sports team’s uniforms and logos because they demand instant attention. This “eye catching” effect is achieved because of contrast.
I came across another example of how complementary colors can create a cool effect and thought I’d share it with you below.
Take a look at the circles. If you move your eye from one set of circles to another, you might notice that the circles look like they are moving. The circles, of course, are not moving. Instead, they appear to be moving because the colors are of a high level of contrast. Yellow and purple are complements and this effect is achieved because of this.